Improved messaging to key Arson Prevention Bureau audiences
A new Arson Prevention Bureau website is providing essential advice and information to key audiences to help tackle the very serious problem of arson. The cost of arson to the economy of England and Wales is estimated at £54 million pounds each week. Arson is the single most common cause of fire in business premises. 45% of all serious fires are a result of arson and up to 80% of businesses never fully recover from a serious fire.
The Arson Prevention Bureau was established in 1991 to spearhead and co-ordinate a national campaign to reduce arson, raise awareness of the problem and bring together public and private sector organisations sharing these objectives.
Statistics on arson trends, information about arson and arson prevention and more detailed research reports are available on the new website.
At the core of the new APB website built by Fusion is a custom CMS enabling full control over site navigation and content editing. This is minimising APB administration costs and speeding up the messaging processes to key audiences including business, schools, communities and the emergency services.