Why Insurance Brokers need the internet
When selling schemes Brokers need to reach the widest possible audience – at the lowest cost. To protect your business you will ideally do this under your own brand so as to retain control over your customers.
This means extending your reach via the internet – either directly to your customer or through affiliates; brokers, agents or other third parties.
Direct insurers and price comparison web sites are creating a new form of competition for Brokers and brokers must respond. They also add to an environment in which individuals and businesses increasingly use the internet for information and to trade, looking for the best policy and price at a time and place convenient to them.
You don’t need a website – you need an internet strategy!
If you want your schemes to reach the widest possible audience, capture sales, retain business and reduce administrative costs, your internet strategy must:
- Promote your own brand
- Generate Leads
- Gather lead and customer information.
- Quote and sell policies online.
- Allow your customers to do self-administration.
- Communicate with existing and potential customers.
- Offer affiliates the ability to market, sell and administer your schemes.
- Automate your back office process.
Fusion’s complete Web Broker service
- Fusion provides a route map to a successful internet strategy Learn more>
- The marketing support to implement it Learn more>
- Proven IT systems to run it Learn more>
- Hosted in a secure data centre, so you need no specialist staff Learn more>
- A competitive pay-as-you-go pricing model Learn more>
- Comprehensive Support Learn more>
Fusion’s Web Broker Solution has been developed over many years and successfully implemented for a number of insurance broker schemes – for both business and consumer products.
- Promote your brand in your niche markets through the internet
- Develop your market through direct sales and affiliates
- Implement CRM systems integrated with your web strategy
- Retain and manage your customers
- Sell Policies on-line and allow on-line management
- Give your affiliates a competitive edge
- Automate your back office processes
Fusions Route Map for successfully competing on the Internet
Fusion’s unique integrated web broker solution defines and manages the relationship between the three zones of a successful internet strategy; marketing, trading and administration:
MARKETING AND CUSTOMER RELATIONS VIA THE INTERNET - Fusion embeds web based marketing and customer relationship management technology into its solutions to ensure that you reach out and engage your customers in a powerful marketing programme. We can work with your marketing team, or introduce our own marketing partner, to mount specific campaign activities.
WEB BASED SALES AND POLICY ADMINISTRATION - Fusion employs the psychology and dynamics of human behavior on the web and applies the latest software techniques to ensure a web experience that maximises your sales. Scheme customisation, white branding, and rating engines are just a sample few of our facilities that build a powerful web trading presence.
BACK OFFICE AUTOMATION AND SYSTEM INTEGRATION - Fusion’s traditional insurance broker back office solutions provide for policy administration, management information, bordereau reporting, interaction with insurers, claims administration, coupled with integration with your accounting system are all integrated parts of the single web based solution.
Next: Web Based Insurance Broking from Fusion>
