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Fusion specialises in delivering complex web sites and online trading solutions within the insurance sector.

Web Based Insurance Broking from Fusion

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Q:  How can you compete successfully and sell more policies?

A:  For your schemes to reach the widest audience, increase sales and reduce costs, you need an internet strategy to:

  • Generate leads
  • Gather information and automate the back office
  • Quote and sell policies
  • Allow your customers to do self-administration
  • Communicate with existing and potential customers

The basic website design is only one part of an internet strategy.  Direct Insurers and Comparison sites spend millions to define their brand and attract customers. Fusion lets you compete.

Q: How can you make the most of the internet at a realistic cost?

A: Fusion’s web broker solution:

  • Promotes your brand in niche markets
  • Develops your market through direct sales and affiliates
  • Implements CRM systems integrated with your web strategy
  • Retains and manages your customers
  • Sells Policies on-line and allows on-line management
  • Automates your back office

The Three Zones of a Successful Internet Strategy

Customer Engagement Zone

Web Experience
Zone

Office Administration Zone

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Here we address the target audiences for your products and messages and create the strategies for reaching out and engaging those customers. This may be through web based, traditional, or combined marketing methods. We capture their data in a Customer Relationship Management (CRM) system for follow-up marketing purposes.

Customers and potential customers visit your web site for different reasons and at different stages of the buying cycle. The right web experience is not just about good design, it is also about taking the visitor through the right steps that lead them on to a simple buying process. Once your customer is engaged, automated contacts via email, mail and a web portal, combined with simple self administration and policy renewal will ensure you retain that customer.

With all relevant data captured on the web, traditional software development techniques enable us to provide for back office administration and integration with your insurers, your accounting systems and claims administration.

Web Based Insurance Broker Solution
- a library of web based components from Fusion

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The powerful engine that drives this unique internet solution is Fusion’s Web Based Insurance Broker Solution; a library of web based components that enables Fusion to customise your solution to suit your unique business needs, covering all aspects of customer self service, policy management, value chain management, security, business intelligence and integration. In combination with proven direct marketing techniques, we provide a unique route map for the successful web based insurance broker.

Next: Solution Components>

FUSION Internet Solutions Ltd is a certified Microsoft Partner. As strategic consulting developers, we understand how IT can be used to support business objectives. We offer consulting, system design, development, hosting and support services to give customers a competitive edge through rich web solutions. We advise clients on how to bridge business needs to effective IT solutions that can be configured to improve performance and profitability.

 

We specialises in browser based applications. Many of our clients now appreciate the advantages and benefits of accessing data anytime, anywhere in real time on demand via a browser interface, removing the restrictions of geography, working times or locally installed software and infrastructures.

 

We plan, design, develop and host solutions in-house for many customers. Our solution management offers an integrated resource for companies that lack the expertise and personnel to safeguard and manage their own solutions, data assets and server needs. Fusion’s support team consists of support developers educated to Microsoft Certified Professional standard and using state-of–the-art software to manage customers and issues.

 

Fusion's high end web-based Broker solutions for on-line trading within the insurance sector gives Brokers the ability to compete more effectively in a much larger market whilst reducing costs dramatically. Our portfolio of proven web broker components provides an economical means to achieve everything needed for insurance trading on the internet, including Customer Self-Service and Policy Administration through to FSA guideline Compliance, Security and Reporting.